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Research papers

The alchemy of customer segmentation

Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort....

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
November 9, 2017
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Citation

Sabde, A. (2017a, November 09). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation-9150


Research papers

Virtual reality meets traditional research

In order to compare the traditional research approach- CAPI (Computer Assisted Personal Interview)- with the VR approach, an empirical study was conducted using a sequential monadic design. The study was designed to help us to reach the following...

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
September 3, 2017
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Citation

Chirilov, A. (2017a, September 03). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research


Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988
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Citation

van Gestel, Blyth, Bronner, Hartsuiker and Valstar (1988a, June 15). Potential effects of single-source research automation on future brand marketing and advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/potential-effects-of-single-source-research-automation-on-future-brand-marketing-and-advertising-research


Research papers

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: James N. MacBride, Richard M. Johnson
September 1, 1980
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Citation

MacBride and Johnson (1980a, September 01). Respondent reaction to computer-interactive interviewing techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-reaction-to-computer-interactive-interviewing-techniques